The Tower English Way: How to start and run your own little English school in Japan

I’m really pleased to announce the publication of my latest book, which draws together everything I’ve been posting about here at Free Talk TEFL in a nice little package (paperback and Kindle!) targeted at the newbie/wannabe eikaiwa teacher, but there’s plenty here for the more experienced too. If you do get something from the book, I’d be honoured if you wouldn’t mind leaving a quick review and some stars on Amazon so others might find the book, thank you!

Patrick

Here’s the cover and the blurb:

Have you ever thought about starting your own little English school? My wife and I did just that after arriving in Japan, suitcases in hand, with little money and no experience.

Fast forward 17 years to today and we have a thriving school of 150 students that’s enabled us to bring up our family, give back to the community and enjoy our new life.

If you’ve never taught or run your own business, but think you might like to, let me give you the best advice on how to get started, how to teach and how to thrive as a self-employed English teacher in Japan.

Topics the book covers are:

• Marketing strategies for getting your first students.

• What makes a good name for an English school in Japan.

• How to think about the English teaching market in Japan.

• How much to charge for lessons.

• How to keep control of the cash flow.

• How to teach English lessons even if you speak zero Japanese.

• How to design a lesson.

• The only grammar rules you need to know.

• How to teach Japanese children to read English.

• How to keep teenagers reading English.

• Where to find materials to develop a curriculum.

• How a good business model will do the heavy lifting of recruiting and retaining students.

With many links to further advice and resources including lesson plans, videos, online teaching tips and a link to get in touch with the author in case of emergency. 

There are no additional professional qualifications or other legal requirements to teach English privately if you find yourself living in Japan (or offering online services from abroad for Japanese customers), just an ability to do the job. This book will give you the tools you need to develop that ability to thrive as a self-employed English teacher. Good luck, and I hope you have as thrilling a time building your own small business as my wife and I!